The Future of

The Alliance of Professional Health Advocates

(Updated October 2021)  

Since it was founded in 2009, the goal of the Alliance of Professional Health Advocates has been to help advocates and care managers understand and achieve the necessary balance between advocacy knowledge and business acumen to drive their successful work with patients, and to improve patient outcomes.

APHA was founded back then by Trisha Torrey, through her company, DiagKNOWsis Media. As Trisha moves into (semi!) retirement, it’s time for APHA to find its future under new guidance.

Now APHA has prepared to embrace its future.
As of October 1, 2021, APHA became part of My Care Alliance.

MCA, and its CEO, Ginger Jones, are already well-known and respected by many APHA members.  During our video meeting held October 20, 2021, we introduced Ginger and her team to all APHA members.

Surveys must be completed by October 29.
Results will be shared with APHA members.

Meet the My Care Alliance Team:

Ginger Jones

Ginger Jones is CEO of My Care Alliance 

Ginger is a founder, and the CEO of MyCare Alliance, co-founder of Diversified Nurse Consultants and co-founder of Peggy’s Place, LLC, Bucks Building LLC and Fourth T&G Ventures LLC. She began her career as a registered nurse in 1994 and has held leadership roles in multiple areas of practice including long term care, home health, intensive care and care management through which she has obtained keen insights into the inner workings of the healthcare system. These insights along with the personal hardships in the healthcare system she experienced with two of her children inspired Ginger’s passion to develop new models of service delivery and innovative solutions. Ginger is a Certified Case Manager, and Certified Life Care Planner and is an active member in the following professional organizations: The Alliance of Professional Health Advocates, Case Management Society of America, American Association of Nurse Life Care Planners, National Care Planning Council, Aging Life Care Association, American Nurses Association, and Indiana Nurses Association.

Ashley Jones

Ashley is Director of Operations

Ashley is an accountant with 10 years of operations and finance experience in the senior care industry. She fills multiple outsourced roles for the co-founders and clients of MCA. Her passion is helping senior care companies and providers to streamline their processes and improve the financial literacy/business acumen. Her skills set also includes implementations of technology solutions, forensic accounting and system clean-ups, and business process improvement.

Keith Jones

Keith is Director of Application Development and IT 

Keith has had an extensive background in Critical Care as well as Clinical Analytics and has notable experience building clinical applications for a hospital system. Prior to joining My Care Alliance, Keith co-founded his own nurse analytic company 360 Nurse Consulting. Keith implemented applications, including iHealthHome.

Frequently Asked Questions (Answers!)

Trisha Torrey started APHA more than 12 years ago, and it’s time for her to step back from responsibility for the continued development and expansion of APHA as a business. She turned 70 in August. Knowing her landmark birthday was approaching, she began last winter to pursue opportunities for the next generation of guidance to carry APHA into its future.

The overarching reason is HEALTH – both the health of the Alliance, and Trisha’s health, too. New ideas, new people, and new initiatives are important to the health and growth of any business. MCA is ready to take up the mantle!

MCA expressed interest in acquiring APHA early on, and the final decision was made mid-summer, bringing us to this announcement.

MCA took ownership of APHA on October 1, 2021. The transition is taking place right now; this announcement is a part of it. 

We expect the transition to be complete by the end of Q1, 2022.

The transition will be mostly invisible to you as a member and will be focused more on administrative tasks.

This is great news for APHA members (and advocacy as a profession) for many reasons, as we discussed during the Future call.

One primary, overarching benefit is that MCA, like APHA, is focused on improving the business skills of advocates and care managers, helping them to be more effective and efficient in their work. This approach helps advocates improve their service, and helps patients and caregivers get the support they need.

Immediately APHA members will find access to many additional resources as provided by MyCare Alliance, including:

  • Additional articles and webinars
  • The MCA Helping Professionals Podcast
  • Networking
  • Support for services like billing, A/R, bookkeeping, bank reconciliation, human resources, HIPAA consulting, and business coaching.
  • Access to technology solutions such as MyCare Connect, electronic health records, billing and invoicing, time and mileage tracking and expenses, and remote monitoring.

For the foreseeable future, you’ll see very few changes. There will be no changes in the name or branding of APHA. There will be no changes in your ability to reach out for help, although Ginger, Ashley or other MCA experts might be the people who answer you.  The Connect! Discussion Forum will remain the same. You’ll continue to receive the Agenda each week. You’ll have the same access to resources you have now. The Academy will be offered again early in 2022 as it would have been without the transition. Courses will be added to PracticeUP! Online in 2022.

YOU can affect what changes will be made by completing our survey.

Surveys should be completed by October 29th.

Survey results will be shared with the entire APHA membership once they have been reviewed.

No. We do not have plans for any changes in dues at this time.

Yes. We are working on what that will involve and to what extent. As time goes on, we’ll let you know what Trisha’s continued involvement will be.

Trisha wants you to know she’ll remain involved in advocacy and will never completely retire! 

MCA / APHA will be taking over all (but one) of the APHA email addresses and outreach responsibilities.

If you have questions about your APHA membership or resources, or about this transition, as has always been true, you may reach out to us at:

If you have questions specifically for Trisha (not related to APHA or membership resources), you will continue to find her at:    Alternatively she can be found at: 

As more questions of general interest come in we will add them to this page and/or post them to the discussion forum.

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