Your Advocacy / Care Management Practice During a Pandemic

Crisis Conversations: A podcast series focusing on services and business management during the coronavirus / COVID-19 crisis

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(3) Mind Your Marketing During a Pandemic

Join two currently practicing advocates (find them below) as they discuss: The two important marketing considerations during a pandemic: (1) Marketing for pandemic-related needs

Discussion of current target audiences, and their experience during the crisis (phones are not ringing!)
Process for allying fear among current audiences
Types of concerns clients are voicing: COVID-19 – vs – usual health-related needs
Proactive marketing to current and potential clients
Types of outreach that can be done by advocates, especially during quiet times: phone calls and emails, updating web presence and printed materials, PR and press outreach

(2) Marketing for post-pandemic practice health – as the crisis wanes, and beyond