Learn about our
Premier Academy Course:
100 Days to
Launch Your Practice
Now Enrolling for Fall 2021!
More than ever, patients and families need advocates to help them get what they need from the healthcare system. That means an opportunity for YOU.
You know you can be a great advocate. But are you as sure about your business skills?
Can you start, run, and grow an advocacy or care management practice and be confident of success?
If you aren’t sure; if you know you could benefit from learning business start-up basics… it’s time to enroll in our APHA Academy course: 100 Days to Launch Your Practice
Learn more below.
APHA Academy focuses on your need to understand the business of advocacy and care management to ensure you will start and grow a successful, sustainable, practice.
Through online instruction and live, in-person classes, we help you build your skills, and we answer all your burning questions about starting and growing an independent advocacy practice.
You’ll develop the confidence you need to become the advocate or care manager YOU want to be!
Whether you haven’t yet thrown the switch, or you’ve gotten a rocky start and need a good boost in your skill level, or if you think there is value in understanding better how to make you and your practice more effective or efficient, APHA Academy is for you!
Fall 2021 Course Details
100 Days to Launch Your Practice
25 lessons over 14 weeks
- Mostly self-paced with 40-50 hours of instruction in total
(2-3 hours per week of lessons plus homework.)
- Video, podcasts, online coursework, reading, discussion forum
- Includes 4 “live” Zoom events (1-2 hours each)
- There will be no new lessons during the US Thanksgiving holiday week.
CEs for BCPA Recertification
You will earn a minimum of 10 CEs, up to 19.5 CEs, depending on previous coursework you have completed.
Find more details in the Course Content Questions section of our Frequently Asked Questions.
Curriculum / Agenda
All business, all the time, from legal and insurance, to ethics and marketing, from pricing your services, to client discussions, to developing your niche, your website, and more.
Connect with Others
Our classes are large enough that you’ll meet others you’ll want to stay connected with, but small enough that you’ll feel as if the class is personalized to you.
Meet other advocates and care managers who are growing new practices, and advancing their skill levels who will be there for you to befriend and work with long after our 100 days are behind us.
through August 17:
After August 17 = $1499.
(All registration ends Sept 3.)
(plus the cost of any textbooks you don’t already own)
This INCLUDES a 6-month Premium APHA membership. (Already a member? See APHA Membership in our FAQs for more information.)
Textbooks Required: The three instruction books in the Health Advocates Career Series will be required for this course. Discounts are available. See “Pricing Discounts” in the Registration Questions on our FAQs page.
We offer two discounts:
(1) Once you have registered, you will have access to big discounts on the textbooks, if needed. (Learn more about the textbooks in the FAQs, Question J.)
(2) Discount for Frequent Flyers! Have you attended a previous in-person APHA workshop or PracticeUP! Bootcamp? A “frequent-flyer” 20% discount will be applied if you enroll in this course for further skill building. Find more details in the “Miscellaneous Questions” section of our Frequently Asked Questions.
Curriculum / Agenda
100 Days to Launch Your Practice
(Curriculum is subject to adjustment as necessary to accommodate student needs during the course.)
|Week 1||Intro to each other, and intro to this course, plus an overview of an advocacy business.|
Includes Live Meeting #1
|Week 2||Goal setting, services reviews, business formation, choosing a good name for your practice, early decision-making, and a review of certification.|
|Week 3||Finances (budgeting, cashflow, and capitalization) and advocacy ethics|
|Week 4||Pricing your services, working with subcontractors, and use of online tools|
Includes Live Meeting #2
|Week 5||Legal considerations, contracts, HIPAA and advocacy, insurance for your business|
|Week 6||Basics of client acquisition: intro to marketing, creating your niche, choosing target audiences, messaging, and development of your USP|
|Week 7||Marketing best practices, building your narrative, and overcoming objections|
|Week 8||Branding, marketing tactics, measurement, and intro to use of the web for advocates|
|Week 9||Website Week! We’ll walk through a website build, discuss important components, some “how to”, and review the importance and implementation of SEO (search engine optimization)|
Includes Live Meeting #3
|Week 10||More use of the web: blogging, social media, email list development, and creating a newsletter|
|Week 11||Easter Break (No classes this week but there will be assignments!)|
|Week 12||More on marketing: public speaking and public relations|
|Week 13||Advocacy best practices and standards, and client workflow management (from phone acquisition to contracts, invoicing, collection, client intake)|
|Week 14||Wrap Up|
Includes Live Meeting #4