Welcome to APHA Academy!


Learn about our
Premier Academy Course:

100 Days to
Launch Your Practice!

Online Learning
Next cohort begins January 19, 2021

In the midst of the worst pandemic in modern history, and with the ever-devolving dysfunction of the healthcare system, more than ever, patients and families need advocates to help them get what they need from the healthcare system. That means an opportunity for YOU.

Whether you can offer them medical-navigation assistance, or you can help them wrangle their outrageous (and often wrong!) medical bills – patients and families need YOU and your skills.

So – how can you take advantage of this opportunity while building a new, successful career for yourself

Enter APHA Academy…

register for the Academy

image - APHA Academy student at computer

APHA Academy focuses on your need to understand the
business of advocacy and care management to ensure you will
start and grow a successful, sustainable, practice.

Through online instruction and live, in-person classes, we help you build your skills, and we answer all your burning questions about starting and growing an independent advocacy practice.

You’ll develop the confidence you need to become the advocate
or care manager YOU want to be!

Whether you haven’t yet thrown the switch, or you’ve gotten a rocky start and need a good boost in your skill level, or if you think there is value in understanding better how to make you and your practice more effective or efficient – APHA Academy is for you!

Join us!

Winter-Spring 2021 Course Details

100 Days to Launch Your Practice


Start Date: 
Tuesday, January 19, 2021
End Date: 
Thursday, April 29, 2021

(Yes – 100 Days!)

register for the Academy

Course Lessons

25 lessons over 14 weeks

  • Mostly self-paced with 40-50 hours of instruction in total (2-3 hours per week of lessons plus homework.)
  • Video, podcasts, online coursework, reading, discussion forum
  • Includes 4 “live” Zoom events (1-2 hours each)
  • There will be no new lessons during Spring Break / Easter holiday week.

CEs Available

CEs for BCPA Recertification

Total CEs TBD, will be in the range of 10 to 18, depending on previous coursework you have taken.

Find more details in the Course Content Questions section of our Frequently Asked Questions.

Curriculum / Agenda

All business, all the time, from legal and insurance, to ethics and marketing, from pricing your services, to developing your niche, your website, and more.

(Find the complete curriculum below.)

register for the Academy

Connect with Others

Our classes are large enough that you’ll meet others you’ll want to stay connected with, but small enough that you’ll feel as if the class is personalized to you.

Meet other advocates and care managers who are growing new practices, and advancing their skill levels who will be there for you to befriend and work with long after our 100 days are behind us.


Early Registration
through December 11 = $1249

(plus the cost of any textbooks you don’t already own) 

This INCLUDES a 6-month Premium APHA membership. (Already a member? See APHA Membership in our FAQs for more information.)

Textbooks Required:  The three instruction books in the Health Advocates Career Series will be required for this course. Discounts are available. See “Pricing Discounts” in the Registration Questions on our FAQs page.

register for the Academy


We offer three discounts:

(1) Early Registration offers a
huge discount of $250
(regular price = $1499.)

(2) Discount for Frequent Flyers! Have you attended a previous in-person APHA workshop or PracticeUP! Bootcamp?  A “frequent-flyer” 20% discount will be applied if you enroll in this course for further skill building. Find more details in the “Miscellaneous Questions” section of our Frequently Asked Questions.

(3) Once you have registered, you will have access to big discounts on the textbooks, if needed.

More Questions?

Do you have more questions? Find answers in our FAQs


register for the Academy

Curriculum / Agenda

100 Days to Launch Your Practice

(Curriculum is subject to adjustment as necessary to accommodate student needs during the course.)

Week 1Intro to each other, and intro to this course, plus an overview of an advocacy business.

Includes Live Meeting #1
Week 2Goal setting, services reviews, business formation, choosing a good name for your practice, early decision-making, and a review of certification.
Week 3Finances (budgeting, cashflow, and capitalization) and advocacy ethics
Week 4Pricing your services, working with subcontractors, and use of online tools

Includes Live Meeting #2
Week 5Legal considerations, contracts, HIPAA and advocacy, insurance for your business
Week 6Basics of client acquisition: intro to marketing, creating your niche, choosing target audiences, messaging, and development of your USP
Week 7Marketing best practices, building your narrative, and overcoming objections
Week 8Branding, marketing tactics, measurement, and intro to use of the web for advocates
Week 9Website Week! Build your own website (we will do this together), understanding and utilizing SEO (search engine optimization)

Includes Live Meeting #3
Week 10More use of the web: blogging, social media, email list development, and creating a newsletter
Week 11Thanksgiving (no classes this week but there will be assignments!)
Week 12More on marketing: public speaking and public relations
Week 13Advocacy best practices and standards, and client workflow management (from phone acquisition to contracts, invoicing, collection, client intake)
Week 14Wrap Up

Includes Live Meeting #4


Do NOT follow this link or you will be banned from the site! Scroll to Top