Welcome to APHA Academy!


Announcing our Premier Course:

100 Days to Launch Your Practice!

Online Learning  •  Begins September 8

Registration is now filled and closed for Fall 2020.
Sign up to be notified of our next start date in January 2021.

If you would like to find some specific skills courses that can help you right away, please check out our sister site at PracticeUP! Online.

image - APHA Academy student at computer

As with so much of life, the pandemic put a stop to in-person workshops for 2020.

While they may resume in the future, the need for high-end advocacy education is perhaps more important than ever before. So – time to pivot to online learning, because…

More than ever, patients and families need advocates to help them get what they need from the system. And that means an opportunity for YOU.

Whether you can offer them medical-navigation assistance, or you can help them wrangle their outrageous (and often wrong!) medical bills – patients and families need YOU and your skills.

So – how to pivot to bring you the education you need?  Enter APHA Academy…

APHA Academy focuses on your need to understand the business of advocacy, through online instruction and access over the course of 100 days. We help you build your skills, and we answer all your burning questions about starting and growing an independent advocacy practice.

You’ll develop the confidence you need to become the advocate or care manager YOU want to be!

Whether you haven’t yet thrown the switch, or you’ve gotten a rocky start and need a good boost in your skill level, or if you think there is value in understanding better how to make you and your practice more effective or efficient – APHA Academy is for you!

Fall 2020 Course Details

100 Days to Launch Your Practice

Start Date:  Tuesday, September 8, 2020 
End Date:  Friday, December 18, 2020 (100 days later!)

Registration has ended for the Fall 2020 program.

25 lessons over 14 weeks: 40-50 hours of instruction in total, includes 4 “live” Zoom events. (2-3 hours per week of lessons plus homework.) There will be a lesson break during Thanksgiving week.

Curriculum (Agenda): All business, all the time, from legal and insurance, to ethics and marketing, from pricing your services, to developing your niche and more. (Find the complete curriculum here.)

CEs will be available for BCPA (Total CEs TBD, will be in the range of 10 to 18, depending on previous coursework you have taken. Find more details in the Course Content Questions section of our Frequently Asked Questions.

Register for APHA AcademyPrice:  = $1499 (plus cost of any textbooks you don’t already own)  This INCLUDES a 6-month Premium APHA membership. (Already a member? See APHA Membership in our FAQs for more information.)

Textbooks Required:  The three instruction books in the Health Advocates Career Series will be required for this course. Discounts are available. See “Pricing Discounts” in the Registration Questions on our FAQs page.

Discounts for Frequent Flyers! Have you attended a previous in-person APHA workshop or PracticeUP! Bootcamp?  A “frequent-flyer” 20% discount will be applied if you enroll in this course for further skill building. Find more details in the “Miscellaneous Questions” section of our Frequently Asked Questions.

More questions? Find answers in our FAQs

Curriculum / Agenda

100 Days to Launch Your Practice

(Curriculum is subject to adjustment as necessary to accommodate student needs during the course.)

Week 1Intro to each other, and intro to this course, plus an overview of an advocacy business.

Includes Live Meeting #1
Week 2Goal setting, services reviews, business formation, choosing a good name for your practice, early decision-making, and a review of certification.
Week 3Finances (budgeting, cashflow, and capitalization) and advocacy ethics
Week 4Pricing your services, working with subcontractors, and use of online tools

Includes Live Meeting #2
Week 5Legal considerations, contracts, HIPAA and advocacy, insurance for your business
Week 6Basics of client acquisition: intro to marketing, creating your niche, choosing target audiences, messaging, and development of your USP
Week 7Marketing best practices, building your narrative, and overcoming objections
Week 8Branding, marketing tactics, measurement, and intro to use of the web for advocates
Week 9Website Week! Build your own website (we will do this together), understanding and utilizing SEO (search engine optimization)

Includes Live Meeting #3
Week 10More use of the web: blogging, social media, email list development, and creating a newsletter
Week 11Thanksgiving (no classes this week but there will be assignments!)
Week 12More on marketing: public speaking and public relations
Week 13Advocacy best practices and standards, and client workflow management (from phone acquisition to contracts, invoicing, collection, client intake)
Week 14Wrap Up

Includes Live Meeting #4

Register for APHA Academy


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