About the Alliance of Professional Health Advocates

Founded in 2009, the Alliance of Professional Health Advocates with 650+ members*, is the largest and most extensive professional and support organization for private, independent patient advocates.  

members of the Alliance of Professional Health AdvocatesAPHA is international in scope. While most of its members live and work in the United States, about 5 percent live and work in Canada, with additional members living and working in Great Britain, Australia, South Africa, Spain, the Philippines, and Russia.

The goal of the Alliance is to help private, independent advocates start and grow successful practices, to help them maximize their reach, and therefore maximize patient success. It is based on the recognition that many of those people with the very best of advocacy skills don’t always have the necessary business skills which are vital to that success. We help them balance their skills between advocacy and business.

APHA provides these experts and services to support its members:

  • Legal
  • Insurance
  • Marketing
  • Contracts & Forms
  • Client Services
  • Education & Training
  • Networking
  • Best Practices
  • Code of Conduct

  • Experts and Advisers
  • Networking with other Advocates and Navigators
  • Opportunities (reporter interviews, jobs and contracts, speaking invitations)
  • Medical Personnel
  • Special Interest Groups (Medical Billing & Claims, Lawyers as Advocates, Physicians as Advocates, Canadian Advocates, others)
  • Certification Information and updates
  • Discounts on Advocacy and Business Related Products

… and much more


To contact our members, do a search in the AdvoConnection Directory.aclogo-about

*as of August 2016


Meet Our Team



Becca Simpkins is our Director of Membership Services.  
You’ll hear from Becca when it comes time to join our Alliance Networking Forum, or when you apply or renew your membership.
Becca lives in Carlsbad, California.




Butch Kritsberg is our Director of Operations.
He helps manage workshops and logistics, and often troubleshoots (and proof-reads) the website and advice offered to members. Butch lives in Leesburg, Florida.





Trisha Torrey is our founder, developer and the Alliance Director.  She takes care of whatever Becca and Butch do not! Trisha lives in Leesburg, Florida.  Learn how and why she founded the Alliance of Professional Health Advocates.